Consumer Preferences For Responsible Products On The Rise
Environmental consumerism is on the rise in the U.S. and around the globe according to a recent study by Havas PR: Because It Matters. The report was reviewed in a recent article by EnvironmentalLeader.com and recaps the study that analyzed the thoughts and habits of some 30,000 consumers from 20 countries. Here are a few of the highlights from the study:
- 21% of American consumers often or always bought one brand over another in the past year because it’s more responsible.
- Fifty-four percent of Americans say they would like to buy brands that let them support well-being and sustainability in the coming year.
- Globally, 34 percent of consumers often or always bought one brand over another for reasons of conscience in the past and 67 percent would like to do so in the future.
- Least effort rules. (Consumers like the idea of being conscientious but are most likely to engage in conscientious behavior that requires little or no additional cost or effort from them.)
Download a copy of the full study on the HavasPR website. Find more information on recent trends in consumer attitudes and conscientious consumerism at the Environmental Leader.
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