Insulation Best – Cellulose Greenest

A recent article from the Kansas City Star notes “The payback period for insulation is quick, too, according to Consumer Reports, and it keeps your home comfortable year-round. With the tax credit, insulation starts paying back in a year or two.” Read more

The writer unfortunately left out the concept of choosing a green product to obtain that savings while also helping to save the planet by using a recycled material.

This post from the WellHome.com blog gets it right–home and building owners have many options beyond the products backed by huge companies with national advertising budgets when it comes to insulation.  (We also agree with placing cellulose insulation at the top photo of newspapersof this listing for several uniquely green insulation products. Not sure exactly how “green” a foam product can be though?) Read more

We here at the Greenest Insulation Blog often sit and scratch our heads when we read the many stories on insulation that tout the latest trendy insulation products while totally missing the opportunity to include green alternative insulations–many of which like cellulose insulation come from recycling waste materials.Photos of denim jeans

Have a theory on why pink and white seem to draw more attention than green when it comes to articles on insulation? Join the discussion with a reply below.

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  1. Curt Dawkins says:

    As mentioned, foam and fiberglass companies have enormous marketing budgets. They are Goliath and cellulose is David, in the story of the evolving insulation market The good news is that no matter the size of their budgets, they can’t keep the truth about cellulose from getting out. The truth is that cellulose insulation has lower embodied energy than fiberglass (10X less) and foam (over 60X less), while performing as good (and often much better) in homes and buildings. And since cellulose insulation is made from recycled paper (up to 85%), the product is highly renewable and sustainable.

    More consumers than ever, thanks to the internet, are learning there is a much better way to insulate their homes. And they are telling their friends. If this keeps up, no amount of marketing dollars will be enough to hide behind.

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